Exploring COTY(s) of 2025
It's worth looking at other brands and industries for the same reason we look to PANTONE - for direction. What do these colors tell us about society? Why do we care?

It's worth looking at other brands and industries for the same reason we look to PANTONE - for direction. What do these colors tell us about society? Why do we care?
This is an aspirational example of how you can make a palette real and actionable by looking at the color through the lens of many types of materials.
A Valentine's Day treat from me to you!
As a thank you for signing up for this newsletter, I want to share a VIMEO and PDF I made of that presentation.